On a website which my surfing had landed me on, was a banner winking at me quietly in the top right corner. The flashing text read out ‘Create Your First Website by 3:45 This Afternoon’. I thought ‘Yeah, right’.
What I had been reading on the site was pretty good, but this annoying banner would not go away. More in an attempt to make it go away than an intentional thought out process, I clicked on it. If the idea was to make it disappear much as swatting a fly, then the direct opposite happened. The new page I landed on was an absolute change from any others that it had been my experience to see.
The basics of the situation, was that in return for signing up to be on Chris Farrell’s list, I got a pdf file on how, as it said on the tin, to set up my first website. Admittedly, for me it would never be by the time stated, but if my start time had been earlier in the day, who knows?
For once in my experience, here was someone who took you by the hand and walked you through the process slowly, methodically and clearly. Chris explained each step and showed the effect of everything that was being done. The lights at the back of my dim brain slowly came on as each step fell into place.
What I had gone through on my first doomed venture now seemed so far away. Now the understanding and to be honest, the awe, at how this creation of a website could be made to happen was my first real sense of achievement. The simple way that a few strings of letters could be made into an intelligent piece of Internet history was to me the moment that I knew it was time to look no more.
The weekly emails from Chris piled up and were inwardly digested and put aside until later referral required their use. Other distractions took their toll on me and of course, the blight of the working man – the 9 to 5 job. (Apologies for bringing that up).
However, one fine day an offer appeared from the inbox which was a feeler for a training session called ‘Chris Mentor Me’. I looked at the content of the training, the price, my bank balance and sat down for a good think. It was time to stop messing around, bite the bullet and go for it. Following my lesson – which cost nothing – on how to set up a web site, I knew that for the money, there should be good value and knowledge transferred over the weeks the training was to run. Also a valuable lesson on building trust and rapport with prospects had been learned. The enlightenment of give first!
Although the course was run on a webinar basis, it was as if it was one to one each time. The structure and delivery was such that the implementation of the modules was easy. Having the videos in a members area to view over and over again was a valuable asset. The more practice that was done, the easier it became. Just like driving a car. The more you drive, the easier it is and the more confident the driver. At last the mystery of auto responder emails,. the wonder that is Aweber and the system of double opt in e-mail marketing was explained and more importantly – understood.
If only I had known all this before I had rushed in to set up my first ‘product’, how things might have been so different. Or would they? This new found knowledge was bursting to be let out and it was time to move on. Or was it?